A business and management professional with formal training in economics, management, and marketing.

Zuzana holds university degrees in economics and management and has completed a Master of Business Administration. Her professional background spans multiple industries, including publishing, hospitality, retail, fashion, lighting, and health and wellness. Across these sectors she has worked in roles ranging from operational management to senior marketing leadership, with direct exposure to strategy development, performance systems, investor expectations, and organisational change.

Her work sits at the intersection of economic reasoning and organisational behaviour. She is particularly interested in how incentives shape executive decisions, how informal power structures influence outcomes, and how communication sustains institutional legitimacy.